Nearly every VC-backed startup intends to be "product-driven". But when pressed to explain what that means and what differentiates the day-to-day operations of product-driven companies, founders are often at a loss for words.

As a startup advisor, we show companies the path to becoming truly product-driven.

We provide guidance and coaching and also roll up the sleeves helping companies define their product strategy, development priorities, interface design, as well as people & processes.

Advisory positions can be structured many ways, but a typical startup advisory role includes:

  • In-person meetings with CEO, other advisors, and heads of Product
  • Tackling the hard questions, challenging assumptions, sharing best practices, providing feedback and guidance on anything and everything as it pertains to Product
  • Proactively finding the highest-leverage ways to get involved, doing what it takes to achieve company success
  • 1-2 year contract at 4-6 hours per month
“As an advisory board member, Ben has provided world-class product strategy and design expertise to Whoop. He’s rolled up his sleeves, challenged us, and presented new and innovative ideas. I’m amazed by how much he brings to the table. Ben is the real deal.
— Will Ahmed, CEO of Whoop