Natural human tendencies

When seeking to drive user engagement, understand that users are human beings. All our brains are programmed in a similar fashion, allowing us to make snap decisions, rationalize our feelings, and thrive in our environments. Over the last several years, I developed and compiled this list of natural human tendencies as a means of educating product designers about methods for triggering desired user behavior (or, user engagement) by tapping into our instinctive motivations.