Enterprise SaaS Strategy

This HBS case study written by Tom Eisenmann and Rob Go covers mechanics I used at Opower for balancing individual client needs with an internally-driven product roadmap, as well as the factors that go into making external commitments at a product-driven company.

This case study has been presented 5 years in a row at Harvard Business School in the class "Launching Tech Ventures", and it's a good read for Product Managers. Unfortunately, I'm prohibited from offering this for free.

More strategy content on the way

Hold on tight. Coming soon, I'll be covering topics such as:

Freemium / trial /pricing strategy

User engagement optimization

Strategic user experience organization / practice