Enterprise SaaS Strategy
This HBS case study written by Tom Eisenmann and Rob Go covers mechanics I used at Opower for balancing individual client needs with an internally-driven product roadmap, as well as the factors that go into making external commitments at a product-driven company.
This case study has been presented 5 years in a row at Harvard Business School in the class "Launching Tech Ventures", and it's a good read for Product Managers. Unfortunately, I'm prohibited from offering this for free.
More strategy content on the way
Hold on tight. Coming soon, I'll be covering topics such as:
Freemium / trial /pricing strategy
User engagement optimization
Strategic user experience organization / practice