What you see is what you get

Foster Innovation is a one-man show. I will never delegate something that's important to you to someone "less senior". And, if you're coming to me, it should be because you have a critically important need. You'll always have my full attention, and if I ever feel the work can or should be done by someone else, I will be the first to let you know.

Always practical and tangible

I strive to ensure my advice is immediately applicable. I won't waste your time pontificating about product management theory or reciting business school textbooks. When I provide a framework, I include real examples of it in practice. When I propose a new deliverable, I provide workable templates. Everything I describe, I back up with real content, actionable recommendations, and personal follow-through.

Uncommonly proactive

Startups are busy: it's hard to carve out time for what's important when you're overwhelmed by urgent issues. As a result, companies often don't see what they don't see. A good advisor sees it for them. But, unfortunately, most advisors sit on the sidelines until their number is called.

I feel it's the advisor's duty to actively find the best ways to insert himself and add value. Therefore, I regularly reach out to CEOs, VPs of Product, etc. to check in, identify opportunities for them to do things better, and tenaciously follow through to make them happen.