Nearly every VC-backed startup intends to be "product-driven". But when pressed to explain what that means and what differentiates the day-to-day operations of product-driven companies, founders are often at a loss for words.

As a startup advisor, we show companies the path to becoming truly product-driven.

We provide guidance and coaching and also roll up the sleeves helping companies:

  • Set a vision based on the most pressing customer needs, market trends and competitive landscape

  • Define a strategy for realizing their vision

  • Hire product management rockstars

  • Organize their product teams

  • Leverage Agile concepts to optimize their product development processes and ensure customer value is delivered as often as possible

  • Incorporate behavioral science techniques into their user experience design

Advisory engagements can be structured many ways, but the most common is a monthly retainer for 5 hours a month (1-hour weekly calls plus another hour for ad-hoc discussions or feedback on documents, designs, and roadmaps via email).  In working with clients, we're always looking for the highest-leverage way to use our time to help the company succeed.  We're also not shy - we'll challenge assumptions, ask hard questions and share best practices and templates to help you determine the right moves for your product

“As an advisory board member, Ben has provided world-class product strategy and design expertise to Whoop. He’s rolled up his sleeves, challenged us, and presented new and innovative ideas. I’m amazed by how much he brings to the table. Ben is the real deal.
— Will Ahmed, CEO of Whoop
As an entrepreneur the tendency for me was to go as fast as possible and skip a lot of process. As our start-up as matured I learned from Rajesh that going fast is still important but putting in place a thoughtful path to customer value was equally important. His education on the product process was very actionable and impactful in creating the HUNGRY online marketplace platform.

Ben & Rajesh also continued to spur innovation with me by sharing an incredible amount of new ideas and features. They understood our product and space better than we did which helped drive thinking on exciting new products that would help us increase wallet share and retention with our customers. Its rare that an outside advisor can come into a new business and innovate quickly as though they were always there.
— Shy Pahlevani, Head of Product at HUNGRY Marketplace